Joel Landau: As an entrepreneur, I routinely take calculated risks that often bear fruit, but not always. This drives our clinical product development and investments in cutting-edge technology. Everything we do is about delivering the best outcomes for our patients. At our core, we are mission-driven like any non-profit skilled nursing facility that is dedicated to caring for the most vulnerable. Joel Landau: Since I’ve always approached entrepreneurship as a way to solve problems, I founded The Allure Group to provide a better model with improved care for seniors. And that’s what we have done very successfully. So when you combine it into a hybrid between having the care that not-for-profits have and the access to capital that a for-profit have, it was a perfect fit. Nonprofits, however, are intensely mission-driven and community minded, but lacked access to capital needed to invest in themselves. I think what I learned is, for-profits nursing homes really provided care that’s needed, and had very integrated social programs. The nonprofit nursing homes I saw purported to provide great care but were often too non-responsive to his needs and unable to provide personalized and culturally sensitive services. Sadly, he’s not around anymore, but I knew at the time that there had to be a better way. Joel Landau: When I was caring for my elderly grandfather, I became frustrated with many of the deficiencies I saw in eldercare.
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